GWEI.com’s objective is to hijack hits from people searching for information about marketing and business, and lure them into clicking the Google ads. Each time a user clicks one of the Google text-ads, GWEI receives a micropayment, which is invested in Google shares. In other words, Google will slowly be bought via its own advertisement system The long term plan is to take over Google and turn the ownership over to a GTTPcommunity – Google to the People.
The project is a critique of Google’s growing monopoly of information. At the same time, it is an experiment in global ”click economy.” It sets out to undermine Internet advertising systems by transforming them into surrealist models of the click economy. The ability to tackle Google’s dominance of the Internet is not via competition, but rather through tactics of parasitism; using existing systems for other needs in order to cause their collapse.
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