The video-documentary installation Value #1 is structured in two parts. The first is a video documentation showing the phrase “The day of tomorrow” being tattooed onto the sole of the artist’s right foot. The second is a daily documentation of her sole: as a result of walking, the word ‘tomorrow’, which is located on the heel, is gradually erased, and only the words ‘the day of’ remain imprinted on the skin. Güell enlists the act of walking and the resultant erasing to illuminate the time regime underlying Western culture: a linear time regime that constantly projects to the future, thus substantially impacting how we perceive the present. The subordination of the present to a future horizon, proposes Güell, is a means of control that dictates the subject’s way of life.
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