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Fordism, a term designating assembly-line industry, stands for modernity's efficient, mass-produced, and standardized post-human culture, where man functions as an anonymous organ in an enormous socio-economic "machine." Eyal Assulin's video brings together man and machine for a pathetic, if not humorous confrontation. The artist, crouching on all fours, faces a Dodge Ram pick-up truck, as the two growl at each other like a pair of animals. Assulin's repetitious single action performance is set to real time: it goes on until he loses his voice and is forced to quit. It is a hopeless battle against an indifferent machine, a vehicle which is also a status symbol. In a way, the artist is fighting the present-day bourgeois urban class, whose members buy these portable fortresses not due to occupational necessity (as a work tool), but as a means for social self-labeling. The video is shot against the backdrop of a dilapidated industrial space, which reinforces the work's witty social commentary.

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 The CDA's archives are operating with the support of the Ostrovsky Family Fund and Artis
 

Fordism

Fordism, a term designating assembly-line industry, stands for modernity's efficient, mass-produced, and standardized post-human culture, where man functions as an anonymous organ in an enormous socio-economic "machine." Eyal Assulin's video brings together man and machine for a pathetic, if not humorous confrontation. The artist, crouching on all fours, faces a Dodge Ram pick-up truck, as the two growl at each other like a pair of animals. Assulin's repetitious single action performance is set to real time: it goes on until he loses his voice and is forced to quit. It is a hopeless battle against an indifferent machine, a vehicle which is also a status symbol. In a way, the artist is fighting the present-day bourgeois urban class, whose members buy these portable fortresses not due to occupational necessity (as a work tool), but as a means for social self-labeling. The video is shot against the backdrop of a dilapidated industrial space, which reinforces the work's witty social commentary.

 The CDA's archives are operating with the support of the Ostrovsky Family Fund and Artis
 

 The CDA's archives are operating with the support of the Ostrovsky Family Fund and Artis
 

Fine Mechanics
Eyal Danon
Udi Edelman