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Fight / Flight
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2012
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The letter is the basic component of the word; a kind of chemical formula that formulates reality. The letter is often regarded as impartial, although it allows for the transmission of significant visual information that is prior to the meaning of the word. Guy Saggee uses the tools of his work as a designer in the artistic field by drawing inside the Latin alphabet. Each letter of the alphabet is spatially charged, turning into a scene, thereby transforming what is considered passive into active. Each is both typographical and narratival. The letter as a DNA helix, containing all necessary genetic information, a code or recipe containing a construction blueprint, becomes a personal space the viewer is invited to wander in. The gap between the meticulous technology of typography and personal illustration disrupts our gaze and makes it more sensitive, whether we like it or not. In Fight / Flight Saggee produces a series of posters, each with a single letter (a single space), which come together to produce the words “fight” and “flight,” hinting at the survival mechanism that drives us to act in times of stress. 

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 The CDA's archives are operating with the support of the Ostrovsky Family Fund and Artis
 

Fight / Flight

The letter is the basic component of the word; a kind of chemical formula that formulates reality. The letter is often regarded as impartial, although it allows for the transmission of significant visual information that is prior to the meaning of the word. Guy Saggee uses the tools of his work as a designer in the artistic field by drawing inside the Latin alphabet. Each letter of the alphabet is spatially charged, turning into a scene, thereby transforming what is considered passive into active. Each is both typographical and narratival. The letter as a DNA helix, containing all necessary genetic information, a code or recipe containing a construction blueprint, becomes a personal space the viewer is invited to wander in. The gap between the meticulous technology of typography and personal illustration disrupts our gaze and makes it more sensitive, whether we like it or not. In Fight / Flight Saggee produces a series of posters, each with a single letter (a single space), which come together to produce the words “fight” and “flight,” hinting at the survival mechanism that drives us to act in times of stress. 

 The CDA's archives are operating with the support of the Ostrovsky Family Fund and Artis
 

 The CDA's archives are operating with the support of the Ostrovsky Family Fund and Artis