נגישות
menu      
About Us
About Us
Exhibitions & Projects
Exhibitions & Projects
Education & Community
Education & Community
Archives
Archives
Residency
Residency
My lists
My lists
Advanced Search
Syntax
Search...

Fordism, a term designating assembly-line industry, stands for modernity's efficient, mass-produced, and standardized post-human culture, where man functions as an anonymous organ in an enormous socio-economic "machine." Eyal Assulin's video brings together man and machine for a pathetic, if not humorous confrontation. The artist, crouching on all fours, faces a Dodge Ram pick-up truck, as the two growl at each other like a pair of animals. Assulin's repetitious single action performance is set to real time: it goes on until he loses his voice and is forced to quit. It is a hopeless battle against an indifferent machine, a vehicle which is also a status symbol. In a way, the artist is fighting the present-day bourgeois urban class, whose members buy these portable fortresses not due to occupational necessity (as a work tool), but as a means for social self-labeling. The video is shot against the backdrop of a dilapidated industrial space, which reinforces the work's witty social commentary.

Read more...
T
Say Something about this...
Ctrl+Enter To post
Post
Discard
המרכז הישראלי לאמנות דיגיטלית חולון(View)
Category...